Privacy Policy – Equip Connections Ltd

Last updated: 01/02/2026

1. Introduction

Equip Connections Ltd (“we”, “us”, “our”) provides business-to-business (B2B) lead generation and introduction services for gym equipment suppliers within the United Kingdom.

This Privacy Policy explains how we collect, use, store, and share personal data when you:

  • Visit our website(s)
  • Are contacted by us in a business context
  • Express an interest in gym equipment products or services

We are committed to protecting personal data and handling it lawfully, fairly, and transparently.

For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Equip Connections Ltd is a data controller in relation to the personal data it processes.

2. Company Details

Equip Connections Ltd
Registered in England and Wales

Email: equipconnections@outlook.com

Equip Connections Ltd is not required to appoint a Data Protection Officer under UK GDPR. All data protection enquiries should be directed to the contact details above.

3. Scope of This Policy

This Privacy Policy applies primarily to business contact data, including:

  • Names
  • Job titles
  • Business email addresses
  • Business telephone numbers
  • Business addresses

We do not intentionally target or process personal data relating to individuals acting in a private or domestic capacity.

We do not knowingly collect or process special category personal data.

4. Lawful Basis for Processing

We process personal data only where a lawful basis applies under UK GDPR.

Our primary lawful basis is Legitimate Interests, where it is necessary for us, or our clients, to contact businesses regarding products or services relevant to an individual’s professional role.

This includes:

  • Identifying and contacting gyms or fitness facilities
  • Establishing whether there is interest in gym equipment products or services
  • Introducing interested businesses to relevant suppliers

We have conducted a Legitimate Interests Assessment to ensure that this processing is necessary, proportionate, and does not override the rights and freedoms of individuals.

All outreach is conducted in a proportionate manner, and all opt-out and objection requests are respected.

5. How We Use Personal Data

We may use personal data to:

  • Contact businesses by telephone or email in a professional capacity
  • Confirm interest, requirements, budget, and timeframe for gym equipment
  • Introduce interested businesses to gym equipment suppliers
  • Maintain internal records, including suppression lists
  • Comply with legal and regulatory obligations

We may record business calls with buyers or suppliers for the purpose of internal record-keeping, training, and quality control. Recordings are not shared outside Equip Connections Ltd and are stored securely. Recordings are retained only as long as necessary.

Equip Connections Ltd does not sell personal data.

6. Disclosure of Personal Data

Where a business has expressed an interest in products or services, we may share relevant enquiry and contact details with an appropriate gym equipment supplier solely for the purpose of responding to that enquiry.

We do not share personal data:

  • Where no interest has been expressed
  • For unrelated marketing purposes
  • With third parties for their own independent use

Any data shared is transferred securely and limited to what is necessary.

Once personal data is shared with a supplier following an expression of interest, that supplier acts as an independent data controller in relation to their subsequent processing.

7. Telephone Preference Services and Suppression Lists

We comply fully with:

  • The Telephone Preference Service (TPS)
  • The Corporate Telephone Preference Service (CTPS)

We also maintain an internal Do Not Call list.

If you request not to be contacted again, we will retain your business telephone number on our suppression list to ensure compliance with your request. This limited retention is necessary to prevent further contact and is processed on the basis of legitimate interests.

If you request erasure of your personal data but do not consent to retention of your telephone number for suppression purposes, we cannot guarantee that you will not be re-contacted where details are lawfully obtained from third-party sources.

8. Email Communications and PECR

We may contact businesses by email using corporate email addresses in accordance with the Privacy and Electronic Communications Regulations (PECR).

All email communications include a clear opt-out mechanism, and any objection to email contact will be promptly respected.

9. Cookies and Website Analytics

Our website uses cookies solely for analytical purposes.

We use Google Analytics to understand how visitors use our website and to improve its performance. This may include information such as:

  • Pages visited and time spent on the site
  • Browser type and device information
  • Approximate location (derived from IP address)

IP anonymisation is enabled where available.

Where analytics data is transferred outside the UK, appropriate safeguards are in place, including the UK International Data Transfer Addendum to Standard Contractual Clauses.

You can manage or disable cookies through your browser settings.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

Access to personal data is restricted to those who require it for legitimate business purposes.

11. Data Retention

Personal data is retained only for as long as necessary to:

  • Fulfil the purpose for which it was collected
  • Comply with legal or regulatory obligations
  • Maintain suppression records where applicable

12. Your Rights

Under UK GDPR, you have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request erasure of personal data, where applicable
  • Object to processing based on legitimate interests, including direct marketing
  • Request restriction of processing in certain circumstances

These rights are not absolute and may be subject to legal limitations.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Website: http://www.ico.org.uk
Telephone: 0303 123 1113

13. Contact Us

If you wish to exercise your rights or have questions about this Privacy Policy or how we handle personal data, please contact:

Email: equipconnections@outlook.com

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or legal requirements. The latest version will always be available on our website.